Over 40,000 searches take place on Google per second. These includes searches for virtually anything, ranging from cooking recipes to local solicitors.
Search engines such as Google therefore pose a huge opportunity for businesses. Especially those with limited marketing budgets and low profit margins.
But having a website isn’t enough to appear in these search engines. This is as algorithms firstly determine the relevance, authority and quality of your website.
To do this they analyse various aspects of your website. This includes the content it contains, which other sites link to it, and the user experience it provides.
Maintaining an understanding of these algorithms can be a challenge, especially when thousands of changes are made to them throughout any given year.
But if you are to secure and maintain a prominent position for relevant search queries, you must perform ongoing search engine optimisation on your website.
This encompasses the ongoing creation of unique content, building quality backlinks, and ensuring all technical elements have been considered.
As search engines discover your content and backlinks, you’ll begin to strengthen your authority. Therefore helping you secure better rankings in Google.