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Supercharge Your Way to the Top of Google

Pay-per-click (PPC) allows your business to appear on Google, Bing, YouTube and other platforms within moments. What’s more, by targeting relevant search terms and specific demographics you’re able to drive the right visitors to your website. Providing you with a profitable and sustainable way to grow your business!

However, launching and managing PPC campaigns can be a challenge for time-poor business owners and marketers. From bid adjustments to landing page optimisation, there are several components to successful PPC management. These demand both time and experience if you are to maximise the return on investment gained from your paid advertising.

With almost a decade’s experience as a freelance PPC consultant, I help businesses of all sizes flourish through the use of Google Ads, Bing Ads and other forms of online advertising. This includes small start-ups and established brands looking to either scale their existing PPC campaigns or invest into PPC management services for the first time.

The level of PPC support my clients require can vary. Some prefer to manage their own campaigns and simply need a little advice from a knowledgeable PPC consultant. Others, on the other hand, prefer that a PPC expert takes full control of their campains. Whichever type of client you are, I’m able to support you from the set-up of your campaigns to the ongoing optimisation of them.

What Are The Benefits of Pay-Per-Click?

Why Should You Hire a PPC Consultant?

PPC Audit

Before I begin building a PPC strategy and providing PPC consultancy, I’ll perform an audit of your existing Google Ads and Bing Ads campaigns. From analysing the keywords you’re targeting to inspecting the landing pages you’re using, I’ll focus on every aspect of successful PPC management. This thorough audit will identify your strength and weaknesses, therefore guiding us through the optimisation of existing campaigns as well as the set-up of new campaigns.

This audit is also valuable for those who intend to continue managing their own online advertising. That is as it will often highlight issues that may have been overlooked as well as opportunities to help you increase your return on investment. Much of which can only be identified by combining big data with the knowledgeable eye of a PPC expert who has years of experience managing campaigns of varied size.

PPC Strategy

Having isolated the weaknesses in your campaigns and gained an understanding of your business, I’ll build a strategy for achieving your goals through pay-per-click. This will outline effective ways to structure your various campaigns whilst taking into account the different types of paid advertising available. It will also reveal the techniques I’ll use within my PPC management services and how these will allows us to increase revenue and profitability. Lastly, this strategy will provide a month-by-month growth forecast and confirm the investment required into the future.

This strategy offers value to every type of client, including those who intend to manage their own PPC campaigns. It will be presented in an easy to digest way, allowing either a in-house PPC specialist or freelance PPC consultant to implement its recommendations. As this strategy is built around your other digital marketing activity and the commercial goals of your business, each of the key stakeholders will be willing to adopt it without hesitation.

PPC Management

With a goal-orientated and measurable strategy agreed, I’ll create your PPC campaigns as well as perform ongoing optimisation of them. You’ll receive regular communication on how your campaigns are performing and monthly reports revealing which of the KPIs we’ve achieved.

The Results I’ve Achieved for Others

Through my PPC consultancy I’ve helped brands throughout the UK surpass their goals. These have included strict acquisition and ROI targets. As your PPC consultant I will help you achieve your goals too, whether you’re looking to optimise existing campaigns or invest into pay per click advertising for the first time.

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PPC Consultant for UK Businesses

Pay per click advertising is one of the most scalable, profitable and sustainable digital marketing channels available to brands. However, if you’re unfamiliar with the complexities of PPC it can be incredibly daunting and time consuming. This is particularly when you’re being faced with several different platforms and forms of advertising to choose from.

With a wealth of experience in managing both medium and large sized PPC campaigns, I can help UK brands capitalise on the potential pay per click advertising has to offer. This includes Google Shopping ads and Bing Search ads for interior design brands, accountants, and many others.

As your PPC consultant, I become an extension of your own team and focus wholeheartedly on achieving your brand’s goals. By bringing together years of experience, I will work with key stakeholders to develop an integrated PPC strategy. Following this, I will ensure it is seamlessly implemented with maximum measurability.

Unlike most PPC agencies or internal marketing teams, Hudson’s Consultancy provides unrivalled flexibility and control of your overheads. Through clear KPIs and thorough monthly reporting, you also have full oversight of how your marketing budget is being invested and performing.

Frequently Asked Questions

With almost a decade of experience as a PPC specialist, I’ve answered thousands of questions about various forms of online advertising. See below for a handful common questions and answers about PPC campaigns and PPC management services.

Pay-per-click, often abbreviated to PPC, is an online advertising model used by Google, Bing, Facebook, LinkedIn and other platforms.

PPC is considered more affordable, scalable and measurable than traditional advertising. Resulting in it quickly becoming the most popular type of marketing.

Pay-per-click advertising often allows businesses to bid for a particular keyword or demographic. Who will then pay a small amount each time someone clicks their ad.

The most popular form of PPC is search engine advertising, which allows advertisers to secure a sponsored link in the results served by Google and Bing.

When running a search engine advertising campaign, businesses can target particular search queries related to their product or service.

For example, I could target search queries such as ‘PPC consultant’ or ‘PPC services’. Which are likely to drive highly relevant visitors to my website.

Another form of PPC is display advertising, which allows advertisers to place graphical ads such as banners on millions of websites.

Whilst you can display these ads on web pages that touched upon a particular subject, they are usually used to target demographics.

For example, I could serve displays ads on prominent media sites on the occasion that somebody who has been to hudsonsconsultancy.com visits them.

When utilised strategically, these forms of pay-per-click can prove highly profitable. That’s whether you’re a small service provider or large online retailer.

Google Ads, previously named AdWords, is the online advertising platform powered by Google. It’s used by businesses around the world, including millions across the UK.

It allows you to serve ads on Google Search, YouTube and other parts of the Google ecosystem. You can also place ads on millions of partner websites and applications.

Google Ads uses a pay-per-click model, in which they charge you every time somebody clicks on your ad. But recent updates allow your campaigns to focus on achieving a particular cost per acquisition too.

You’re able to select the audience of your ads in several targeted ways. This includes keyword, demographic, and behaviour-based targeting. Made possible by Google’s wealth of user data and cookies.

When combined with the advanced bidding strategies available in Google Ads, this allows you to run highly targeted PPC campaigns that generate a superb return on investment for businesses.

With their display advertising network reaching over 80% of internet users and 160 billion searches taking place on their search engine daily, Google Ads offers unrivalled reach when compared to other advertising platforms.

If you’re a high street or online retailer, you’re able to advertise your products through Google Shopping Ads. Allowing you to drive highly relevant traffic to your local store or website.

These ads appear at the top of Google Search, as shown below. The same advertisements may also appear on partner websites, such as prominent news outlets and classified sites.

Example of Google Shopping Ads in the SERPs

Unlike other forms of advertising, Google Shopping Campaigns don’t rely on keywords. Instead, they use the product data supplied to match your ads with relevant search queries.

This may include product data such as the product name, colour, and MPIN. Which is imported into the Google Merchant Centre, typically as a XML file hosted on your website.

You’re then able to view the queries your ad displayed for and introduce appropriate negative keywords. Allowing you to minimise wastage and maximise the quality of your traffic.

Google Shopping Ads use a pay-per-click model, meaning they charge you when somebody clicks on your ad. As they feature a product image and pricing info, they are ideal for selling physical and visual products.

Whether you offer a professional service or physical product, you can advertise through Google Search Ads. Unlocking a new source of highly relevant traffic to your website or physical location.

You can see these ads at the top of Google Search, as showed below. These advertisements could also appear on other websites, such as YouTube and other online search platforms.

Demonstration of Google Search Ads in the SERPs

Besides driving traffic to your website, Google Search Ads can also increase phone calls or footfall. Made possible by ad extensions, which can significantly increase the level of engagement your advertisements recieve.

When running Google Search Ads, you target a selection of broad or exact keywords. They will then serve your advertisement when a user searches for a query containing those keywords.

Google Ads allows you to couple keyword-based targeting with audience-based targeting too. Increasing the relevance of those who see your ad, whether you’re selling an ongoing service or consumable product.

After a short while, you can view the queries your ad displayed for. Allowing you to introduce negative keywords, which will increase the likelihood of your visitors converting and minimise wastage.

Google Search Ads use a pay-per-click model, were they charge you for each click on your ad. They are perfect for professional service providers, as there is no visual but plenty of text to engage customers.

From bid adjustments to landing page optimisation, pay-per-click is a highly involved digital marketing channel. It therefore demands both experience and knowledge if you are to maximise your return on investment.

But you may lack the budget to work with a PPC agency or have previously had a bad experience with PPC services. However, this doesn’t mean a profitable pay-per-click campaign is entirely out of reach.

A PPC consultant like myself provides the same abilities as an agency whilst offering several advantages. Making it an ideal solution for ambitious businesses looking to scale up their existing campaigns or invest into the channel for the first time.

The Advantages

Economical

Running a PPC agency is expensive. In addition to salaries, they must cover the cost of their offices, equipment and other bills. These overheads are taken into account when setting their hourly rate. Meaning clients will pay for them, even if they haven’t benefited from their entire team or the latest piece of expensive equipment they’ve purchased.

Unlike an agency, a freelance PPC specialist has few overheads. This is as they typically work from home, eliminating the cost of an office. In most circumstances they’ll be working alone too, meaning the only salary they need to cover is their own. They are, therefore, able to charge a reduced hourly rate for PPC management whilst providing a similar amount knowledge and level of service.

Flexible

Despite having larger teams, PPC agencies are not always the most flexible solution. This is due to the complex structures within them, which can require the involvement of several people before a simple change can be implemented. Therefore slowing down the introduction of a new strategy, tweaks to your advertisements, or changes to your landing pages.

Whilst a PPC specialist may be working alone, they provide you with a single point of contact throughout the process. And as that individual will be both developing and implement your PPC strategy, there is no ‘middleman’ to cause confusion or delay. Ensuring that improvements are rolled out quickly and efficiently.

Scalable

Due to the increased cost of a PPC agency and the laboursome processes they follow, it is often seen as a less scalable solution. This is as slight increases in your advertising budget will demand significant increases in management time for the agency. Therefore causing the cost of your PPC campaigns to outbalance the return on investment you gain.

A freelance PPC consultant will naturally increase their fee in-line with your advertising spend. But due to their hourly rate being significantly less and the processes being far more efficient, it will require far less of an additional investment for the businesses they work with. This increase the return on investment gained and allows them to scale the marketing channel quicker.

Book Your Free PPC Consultation

I believe that the proof is in the pudding and want to demonstrate how much value Hudson’s Consultancy can provide. So, let’s book your free PPC consultation and begin to explore the challenges you’re facing and uncover cost-effective solutions.

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